president:Xu Gongzao

Liqun Group, which has a history of 70 years in commercial management, is a trans–regional, multi-industries and integrated joint – stock commercial corporation. It involves commercial chain, business logistics, hotel chain medicine wholesale logistics , import and export trade and real estate , Etc. By far ,Liqun Group have 30 supermarkets which covers more than 10,000 m2 ,more than 800 convenience stores , 3 large logistics centers , 5 star-rant hotels , and about 30 chain drugstores .The business area spreads all over Qingdao city even Yantai , Wei fang ,Rizhao ,Zibo and covers over 100,000 m2 in total .Now, a news five-in-one structure has been formed, which majors in retail chain, combined with logistics delivery ,hotel chain, medicine, wholesale logistics and real estate development .

Liqun Group is a business distribution company in Shandong Province of China , which was only one selected by China top 500 enterprises. it achieved sales 10.1 billlion in 2006 , and leading the business in Shandong Province for 4 years . Liqun Group is the No.21 in the top 100 enterprises of China , No.369 in the China’s Top 500 Enterprises in 2006 ,and meanwhile was awarded the honorary title of “JINDING department stores ”in China .

Liqun Group has attached importance to develop science and technology , and has been through the ISO9001:2000 quality certification . Liqun Group developed independently a system called “the Integrated Management ”that not only fully implement trading separation , single goods management , purchase accounting and other modern management ideal , but also establishment an internal Web site system , which realize the whole group of office automatic . above all Liqun Group has established remote networking and computer technology , and communicate between each branch by IP voice , as well as video and telephone conferencing system within group . This project was awarded science and technology the first prize in Shandong Province. With developing the enterprise pay much attention to the question of introduction , over the past few years the company introduced the first college-level or higher qualifications more than 1,000 college students , and many have become the backbone of enterprise .


In order to meet the needs of modernization , the Group invest in construction of business logistics center that is the first modern business logistics center in Shandong Province , and has been built and put into use in October 2001. In order to further enhance the Group’s commodity distribution capacity and further construct world-class modern business logistics center , Liqun Group bought 225 acres of land in JIAOZHOU city to build in two phases 100,000 square meters of large-scale logistics center that was officially put into operation in October 2003 with construction area of nearly 60,000 square meters , investment 180 million yuan . The logistics center provide three-dimensional high shelf storage and import forklift operation , while adopting international advanced electronic tag , automatic sorting system and wireless scanning system , distribution of radiation throughout the scope of the Shandong Peninsula , and will gradually extend to the outside.


Since beginning of the business, Liqun Group , maintained a good reputation , have been awarded the “national commercial retail Top 100 enterprises”, “national AAA level credit enterprise”, “Chinese excellent enterprise department store industry ”, “China Business Credit Enterprise”, “Famous Trademark in Shandong Province”, “Top 10 Commercial Enterprises in Qingdao City”, “Old Chinese Enterprises”of Ministry of commerce , “the First national department strore of JINDING”, Etc. Strict management level results of Liqun achieved so many scientific research award from provincial and municipal , and get good economic and social benefits .